You know, for razorblades and toothbrushes, of course. You never know what those sadistic ad companies might be trying to con you into, after all. :P
Yes, that was a real ad campaign. Colgate really did start advertising oral health (and their products) in Bangkok by putting wooden toothbrushes in the middle of sweets such as ice cream bars and cotton candy. Sneaky, huh? Maybe they were just trying to dress up for Halloween?